Sports sites are not the only ones getting traffic during for the Final Four games Facebook and Twitter are ablaze with fans cheering and jeering their favorites and their not-so favorites. How is this relevant to social media? When March Madness began, some social media pundits were talking about which teams had a social media presence. Here are a few excerpts from media around the Internet.
The first one comes from Mashable. A survey from SportStream revealed that many of the teams don't have social media accounts dedicated to their basketball teams. "School athletic departments all have a Facebook and Twitter presence, but when you drill down to dedicated, team-specific accounts, many schools are not yet connecting with fans on a meaningful level," Bob Morgan, CEO and co-founder of SportStream, told Mashable. "Without team specific pages, fans may become annoyed by news from sports they aren’t actually interested in — for example, a basketball fan may not want to hear about how the swimming team is performing during March Madness," he added.
The Nashville Business Journal says social media has changed the way we watch the games by giving us instant access wherever we go. Guest blogger Samantha Owens Pyle said: "If I'm unable to watch the game, I don't have to miss a single shot
because of live-tweets. Another benefit is that we can follow our
favorite analyst or reporter during the game to get their opinion on the
break down and player reports. Never before have we been able to create
a customized reporting channel for our favorite teams."
If you want to keep up with the excitement before the games, Final Four Atlanta has a Facebook page here: https://www.facebook.com/FinalFourAtlanta. You can also follow them on Twitter at http://twitter.com/FinalFour.
What is your favorite team and are you following them through social media?
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